Epicware Automated Campaigns vs QR Code Reviews
Epicware
Epicware's EpicReview sends automated, personalised WhatsApp messages to every customer at the optimal post-service moment — without any staff action required. Conversion rates of 15–30% are standard for Singapore businesses.
QR Code Reviews
QR code review collection places a scannable code at checkout, on tables, or on receipts. Customers who notice the code and choose to scan it are directed to your Google review form. No personalisation, no timing control, no automation.
| Feature | Epicware | QR Code Reviews |
|---|---|---|
| Review request method | WhatsApp / Email (automated) | Passive QR scan |
| Conversion rate | 15–30% (WhatsApp) | 2–3% (scan rate) |
| Automation | ||
| Personalised per customer | ||
| Sent at optimal timing | ||
| Works without customer initiative | ||
| Multi-outlet dashboard | ||
| AI review response included | ||
| Bad review removal available | ||
| GBP rank tracking | ||
| Setup required | Integration with booking/POS | Print and display |
| Ongoing management | Automated, minimal | Manual replacement/updates |
Verdict
QR code review collection is passive — it depends on customers taking initiative. For businesses that need consistent review velocity, Epicware's automated campaigns outperform by 5–10x. For multi-outlet businesses, managing 10 QR codes vs one Epicware dashboard is not comparable. See review generation campaigns or book a free demo.
Common questions about automated vs QR code review collection
Why does automated review generation outperform QR codes for Singapore businesses?
QR codes depend on customers choosing to scan — typical scan-to-review conversion is 2–3%. Epicware's automated WhatsApp review campaigns go directly to the customer's phone at the optimal moment after service, achieving 15–30% conversion rates. For a restaurant seeing 100 customers per day, that's the difference between 2–3 reviews and 15–30 reviews per day.
Are automated WhatsApp review requests compliant with Google's policies?
Yes. Google's review policies prohibit incentivising reviews (offering discounts or rewards in exchange for a review). Simply asking a customer to leave a review — whether by QR code, WhatsApp, or email — is permitted. Epicware's review request templates ask for honest feedback without offering incentives, keeping the process compliant with both Google's policies and regulatory guidance for industries like healthcare and F&B.
How does Epicware trigger review requests automatically?
Epicware integrates with your booking system, POS, or reservation platform to identify when a customer has completed a visit or purchase. The WhatsApp message is sent automatically at a configurable delay — typically 30 minutes after a meal or 2 hours after an appointment — at the moment satisfaction is typically highest.
Do QR codes work at scale for multi-outlet businesses in Singapore?
Managing QR codes at scale requires printing, displaying, and updating at every outlet separately. A business with 5 outlets has 5 different codes to manage, and if the review link changes, all must be reprinted. Epicware's platform manages all outlets from one dashboard — campaigns run simultaneously across every location, and all reviews and responses are centralised.
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